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Archive for March, 2011

There are many options when it comes to security for your computer, but there are some computer security essentials that should not be ignored. If you take proactive measures when it comes to your security for your computer you will never face a major disaster. A hacker or virus can cause tremendous damage to your computer and you want to prevent this from the very beginning.

One of the best things you can do for your computer is to use good antivirus software. There may be many tempting ads out there for free antivirus, but you will want to purchase this. If you try one of the free versions you may be alerted when a virus has attacked your computer, but this offers you no way to block it and this is what you want. You will likely have to purchase the software that is needed for your computer.

You also want to find an antivirus that also has an antispyware included. There are many ways that hackers can attack your computer and you want to make sure that you are protected from this kind of attack. You never want to give out personal information unless you are on a site that you fully trust.

Email is another area where protection is crucial. Email attacks are on the rise and you may think that you are downloading something for a friend, when actually you are downloading a virus onto your computer. You want to make sure that any antivirus that you choose also protects your email and you will never mistakenly open a virus and then suffer the consequences.

If you are using a laptop or portable device you want to make sure that your computer security essentials include a way to prevent your laptop from being stolen. The most common way to protect your computer is with a cable and you simply lock your computer up when you are not using it and this can keep it free from theft.

There are many other computer security essentials that you will need for your personal security and if you protect your computer at all times, it can make all of the difference. A computer disaster can happen at any time and also very quickly and this is why you need the best defense against any type of attack. It can cost very little for protection compared to what it will cost to fix a virus laden computer.

SMM = Social Media Marketing

Social Media Marketing is strategically using the big social sites to spread your brand name or drive traffic back to your web presence.

SMO = Social Media Optimization

Social Media Optimization is adding key elements to your websites or content that make them easy to spread across the big social sites.

Rohit Bhargava Developed Social Media Optimization Rules 1, 2, 3, 4 and 5

1. Increase your linkability

Linkability is the willingness of other websites or articles to link back to your site. One way to increase your natural Google listing is to increase how many authority sites link to you, so to increase your linkability with social media optimization is to make your site more informative and useful to others. You can do this in many ways; blog, white papers, press releases, keyword targeted articles, RSS feeds, etc. This is the most important step in Social Media Optimization and should be your first priority.

2. Make tagging and bookmarking easy

The act of tagging is to bookmark the website to social bookmarking websites. For example, if you like the content or services provided at a website you tag it. This will show others that you approve of this site and they will check it out, making viral traffic. To include social media optimization tagging on your site, you can add tagging links such as Digg, Del.icio.us, Technorati, etc. Also, add the tagging links to other pages in your site (not just the homepage) and when visitors click the tag button make sure that there is a suggestion box to help your visitor list a relevant tag and notes.

3. Reward inbound links

As I mentioned before one way to increase your natural listing with Google using social media optimization is to get more back links. You can do this by rewarding people/websites that link to you (inbound links). Inbound links are links that send people to your site from somewhere else. One way to reward people for linking to your site is to have a “Recently Linked” that lists all of the websites that have linked to you.

4. Help your content travel

Social media optimization focuses on providing useful content to your market. When you publish content such as an article, video, or audio file you must help it reach as many people on the web as possible. You can do this by submitting to relevant high traffic websites. When the word gets out about your great content (no matter what format) you’ll receive backlinks to your site.

5. Encourage the mashup

To mash up is to use two websites content and mash them together. For example, Youtube makes it easy to mash their content (videos) onto your site. In addition, because it is so easy you have added a video to your site that has a Youtube logo on the video as well as a link back to you tube. So to encourage a mashup with social media optimization is to make it easy for other websites to use your content and reference it to drive traffic back to your site.

Jeremiah Owyang Developed Social Media Optimization Rules 6 and 7

6. Be a User Resource, even if it doesn’t help you.

One thing all visitors appreciate is honesty. With social media optimization you should include links to other websites that will help your visitor reach their goal or find the information they want. Do this, even when it doesn’t benefit you. By linking to competitors or information not created by you, you reap the benefits of having the all inclusive information on a particular topic. In the end, more people will link to you because you have lumped all information (or links) on a topic on one location.

7. Reward helpful and valuable users

Valuable users are your best friends. A valuable user can be determined in many ways; they may send traffic to your site, add valuable content to your site, or assist visitors at your site. No matter what their doing, if it benefits you, your site, or your service you need to reward them. This could be by sending a personal message thanking them for their dedication. Other ways to reward your valuable users is to create reward systems, advertise for them or promote their efforts on your homepage.

Cameron Olthuis Developed Social Media Optimization Rules 8, 9, 10, and 11

8. Participate

With Social Media Optimization you can participate by joining on the conversation about your topic (or targeted keyword). Simply posting articles and sharing content isn’t going to keep the buzz going. You should continue to share information on other websites. This participation will share your knowledge with more people. One way to do this is to find people that are blogging on your topic and to give input on the conversation. Also, participate in forums or other social groups that are discussing your topic. Read comments on your articles, videos, and audios and respond to them.

9. Know how to target your audience

Social media marketing is about sharing content/information. Not everyone is interested in your topic, so be sure to do your marketing research and post your information and knowledge where it will be understood and appreciated.

10. Create content

Content is considered to be any form on information that benefits a visitor. Content can be a white paper, article, video, audio, widget, the list goes on. Your job is to find a piece of content that will spark interest in visitors. No matter what market you enter there is always a form of content that they will share with others. Find out what it is and give it to them. This will in turn have them coming back for more useful content. If this happens, then you know that your social media optimization is successful.

11. Be real

Internet users are searching the web for specific content. If you are providing content that links back to a website, be sure that the website is relevant. You will not be rewarded for coaxing a visitor to a site that has nothing to do with the content they just read (or watched depending on the type of content you provided).

Loren Baker developed Social Media Optimization Rules 12 and 13

12. Don’t forget your roots, be humble

It’s easy to let popularity get to your head. When you become the shining star in your market be sure to recognize those that helped you get to the front of the pack. (this ties into #7 a little)

13. Don’t be afraid to try new things, stay fresh.

Any one on the internet knows how quickly things change. Keep up with new media content, new types of websites, and new interests in your market. By staying on top of new information you can maintain top rankings.

Lee Odden developed Social Media Optimization Rules 14, 15 and 16

14. Develop a Social Media Optimization strategy

Social Media serves multiple purposes. You need to identify what your purpose is and then publish content that will promote that purpose. Some purposes for Social Media Optimization include: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc. Make sure that as you develop content that you are publishing and creating with that purpose in mind.

15. Choose your SMO tactics wisely.

Of all the content available on the web only about 10% of people on the web are content creators. The other 90% are consumers and are willing to share your content. Make your content easy to consume and spread. Also be sure to create content that will have the most impact on your original purpose (which could be any of the following: branding, reputation, charity, increase traffic, build reputation, increase sales, credibility, etc).

16. Make Social Media Optimization SMO part of your process and best practices.

We all know that there are specific Search engine optimization tactics that every website should include. Just as you include keywords in your title tags and keywords in your H1 tag, you should find ways to includesocial media optimization aspects into the building of your website. This can be small details like including social bookmark tags on your site or encouraging incoming links with the “recently Linked” list I covered in #3.

17. Don’t be afraid to let go of a message or idea and let others own it.

Finally, when you create a movement, spark and idea, or develop a new topic don’t be afraid to let others run with it. Collaboration is key. Others can improve upon your original idea and give you credit for the start. Be sure to give credit where it’s due.

Over the years, we have grown dependent on the use of computers and related devices to conduct our daily work. It would be rare to find a thriving workplace that does not have a computer-based operation. Computers are also used heavily at home for education, work, and entertainment. People use, store, and share confidential information on their computers or on a network of computers.

The vulnerability of the data makes it essential for computer users to seek a variety of security solutions, which help them feel secure from the attack of potential hackers and third party sources. Security breaches can lead to data or financial loss for both businesses and individuals. Someone can easily access your bank or credit card details and make purchases or payments without your permission.

Without online computer security, your system will be vulnerable to virus, Trojan, worm, malware, and adware attacks. Other type of online computer security threats that you need to guard yourself against include auction fraud, spam e-mail frauds, and identity threats. The statistics related to cyber crime are startling. Studies reveal that about sixty-six percent of the cyber criminals reside in the US. But a significant number of cyber criminals also operate from Canada, China, Nigeria, South Africa, and the United Kingdom.

Internet users often end up downloading and installing dangerous viruses and malware on their system, when they visit malicious websites. This can be potentially harmful for your system. The viruses and malware can not only cause your system to malfunction, but also compromise confidential data. To protect your machine from these types of mishaps, you need to install antivirus software on your system.

Sometimes, you may find it difficult to identify online PC security threats and protect your system from potential dangers. Due to time and cost constraints, it may not be possible for you to avail local support. That is exactly when you can opt for remote technical support from companies such as iYogi. The companies provide all kinds of assistance to protect your system from online computer security threats.

iYogi charges a small fee to resolve your issues on a single incident or annual subscription basis. You need to provide remote access of your system to the iYogi technician, and your problems can be resolved within minutes. The 24×7 support service of such companies ensure that efficient and timely help for online computer security threats is just a call or chat away.

There is no substitute for healthcare communications to expand a medical related business. The business name should appear everywhere possible, so it will become a familiar word to the public. When the name becomes familiar, so will the services and products the business offers.

Social media pr is one of the most effective ways of promoting a business. The more often people come across a business name, the more likely they are to remember it when they are in need of health related services. Media pr should have a target audience in mind before launching a marketing campaign to be efficient.

An important factor when staring a promotion is to place the information in communities that are most likely to need the services and products that you supply. Healthcare information needs posted in locations that a senior normally frequents. Individuals searching for information on an illness should net some positive results for a health related industry.

In order to manage healthcare communications , it is important to do social media monitoring . Monitoring what is in the public eye, and how people react to the information presented, is the only way to know how successful your marketing strategy is.

Monitoring includes the public’s reaction to the information offered. It is also possible to monitor what people are saying about it, which will indicate whether your information is effective. Incoming and outgoing communications provides you with information if you pay attention to them. A business needs to know their consumers to be successful.

Typically when you purchase a cell phone, the company that sold you the phone (ex: AT&T) ‘locked’ the phone before you bought it, so you can only use it on their network. This means that you can’t use your phone on any other network, even if you change the SIM (which is an abbreviation for Subscriber Identity Module) card. The SIM card is the little piece of plastic that identifies your phone to the cellular network. Changing your SIM card to have your nokia phone work on another network is useful especially if you want to travel to another country and want to buy a pre-paid SIM card so you can have cell phone access without roaming charges. There are services that offer to provide unlocking capabilities for a fee, but don’t pay for them! You can do it yourself for free, which is the perfect price.

1. Before trying anything else, contact your service provider and ask for an unlock code as per your nokia model. Usually, if you’ve been a customer of theirs for some time, they will provide you with free mobile unlock codes for your mobile phone. This is, by far, the best way to get your nokia phone unlocked.
2. Download software to generate the unlocking code. Software is available on some websites for free and some pay websites that also offer support if things go wrong. See external links below.
3. Find the Serial number of the nokia phone, also known as your IMEI number. This IMEI number help you to find nokia unlock codes for various nokia models. This can be done by either removing the back of your cell phone and looking underneath the battery, or simply by typing in *#06# into your cell phone. It should be something like: 010072321539976/07961780836
4. Using the software you have downloaded, enter in your Manufacturer (which is in this case Nokia), and sliding the card out. Put the battery back in and power the phone on.
5. You will see a message “Insert SIM Card”. Enter all of the characters you see in your code, including the # symbols. To get a ‘p’ press * 3 times, to get a ‘+’ press the * key 2 times, to get a ‘w’ press the * key 4 times. Disregard any spaces in the code.
6. In order to unlock your phone you generally need to enter only one code. Start with the first one. If your phone is not unlocked by typing the first code (MCC+MNC), use code “7″ (Multilock)
7. Once you have finished entering a code that works you should see a message that says “SIM is not restricted” or “Restriction off” message depending on your model. If not, try entering another code. Message “Cannot undo restrictions” means the phone is “hard-locked” and cannot be unlocked by code.

Warning
Be sure to backup important information from your nokia phone [Contacts, Messages etc].
Make copies of all files downloaded from your phone *before* they are modified. If something is wrong with the modified copy, you can reload the unmodified one to go “back to normal” in many cases.